In today's hyper-competitive environment, organizations are striving to put in place social media strategies to help them attract and retain employees of all ages. No longer confined to twenty-somethings, an effective social media program is a "must have" for any organization who wishes to stay connected with its global employee base. However, in their rush to adopt the latest and coolest program, organizations often fail to fully think through the best way to deal with social media's double-edged sword of access and liability.

Join Steve Miranda, Managing Director of Cornell University's Center for Advanced HR Studies, as he walks you through six "must do" social media initiatives aimed at mitigating your organization's strategic, reputational and financial risk.