Today’s consumers increasingly demand to know where brands stand on charged topics before and after purchase. Embracing difficult conversations about culture and community is no longer an exception; it’s the norm. It’s become an expectation that those with a platform use it to express themselves. Brands have a platform. The decision is how and when to use it: get in the game or stay on the sidelines.

Rather than reacting to the news of the day, if your brand is going to join the conversation, it’s important that it has a clearly defined mission, firm values and a strong purpose to inform that view. A thoughtful, authentic response will resonate with your audience. A single misguided tweet, campaign or temporary logo update could destroy it.

During the course of this webinar, we’ll explore how and why some brands get involved in the discussion while others choose to avoid it. Participants will also: 

• Learn the value of thinking beyond a logo when developing your brand’s strategy.

• Explore the benefits of strong leadership for your brand when it comes to activism.

• Dig into how future business leaders work out these difficult decisions in the classroom before they make it to the workplace.

Join now