You’ve completed your resume and cover letter and you’re ready to blast it out – all you need to do is change the company name and click send, right?

WRONG. In today’s job market, a generic approach will land your resume in the recycle bin. You can’t expect busy employers to connect the dots between your experience and their needs – you have to sell yourself by showing that you “get it.” It’s crucial to demonstrate your professionalism from the get-go by crafting materials that show you’ve done your research, understand your target audience, and know how you can add value.