We use and hear the words "strategy" and "strategic" in our business lives every day. The words are often overused and misused. What does strategy really mean? In this session, Emory University’s John Kim will provide a "back to basics" cheat-sheet approach to the most important concepts on business unit and corporate strategy. Strategy is more important than ever, but let's all agree on what it means.

This webinar will answer the following questions:

• What is strategy?
• What's the difference between operational efficiency vs. strategy?
• What's the difference between business unit and corporate strategy?
• Why does strategy require leadership?
• How can you link strategy and execution?