Paul is a Fellow of the Chartered Institute of Marketing and Institute of Directors, and a member of the Market Research Society (MRS) and Academy of Marketing. He was a MRS Diploma Chief Examiner and is currently on the research awards Judges panel for the MRS. Paul's research has particularly focused on: political marketing, public opinion and propaganda (for governments, special interest groups, companies and political parties); and market segmentation and positioning (for political parties, governments, special interest groups and companies). Paul's consultancy experience includes marketing research, marketing/PR strategy development for a wide variety of organisations including: a high-profile football club, an aerospace maintenance company, national charities, an advertising agency, and UK Government departments, among others. He was a board director of development agency, North London Limited 2005-2008. He has been Director of Baines Associates Limited, since 2008.

Paul was Managing Editor, Europe of the Journal of Political Marketing from 2010-2013. He is a Fellow of the Chartered Institute of Marketing, and a member of the Market Research Society (MRS), and a Fellow of the Institute of Directors. From 2007-2011, he was a Chief Examiner on the MRS Diploma in Market and Social Research Practice and is currently a member of the MRS Professional Development Advisory Board and a judge on the MRS Awards Panel. He holds bachelors, masters and doctoral degrees from Manchester School of Management at UMIST (now The University of Manchester) and a Postgraduate Certificate in Higher Education from Middlesex University. Paul's MPhil and PhD degrees considered the use of marketing planning in political campaigns, and a comparison of US and UK political campaign practices respectively. He was previously Director of Business Development at Middlesex University Business School, where he headed-up an entrepreneurial unit which ran accredited management development programmes for the Metropolitan Police, the NHS, local authorities and local authority housing associations and prior to that a lecturer in marketing. In his early pre-academic career, he worked in the fancy goods, toy and giftware industry, publishing and market research, mainly in sales roles.

Background
Richard has been focused on developing people and organisations for over 25 years in a variety of contexts. He has worked as a senior organisational psychologist and manager, in a variety of private and public organisations, and continues to act as a consultant to many plcs and several consultancies. He is both a Chartered and Registered Occupational Psychologist and a Counselling Psychologist. He is a former Chair of the British Psychological Society's Division of Occupational Psychology, BPS Council, Board of Directors and former chair of the BPS Ethics Committee. He is a chartered member of the CIPD. He helped set up and was the director of the first UK Doctorate in Organisational Psychology.

Current activities
Richard is a Registered Practitioner Psychologist (HPC), Member of the Division of Occupational Psychology, Member of the Division of Sports Psychology, Member of the Division of Counselling Psychology, Founder member of Special Group in Coaching Psychology.

His research interests centre on the application of psychology to organisations and individuals, and includes work on culture change and resistance, on assessment centres and minorities, and on the emotional aspects of learning and change, Ethics and on applying psychology to politics. He has published and presented dozens of papers and contributed to several books. He was a specialist reviewer for the Higher Education Quality Assurance Agency and is currently a panel member and visitor for the Health Professions Council. He has been quoted in the media, is a reviewer for several journals, a former associate editor of 'The Psychologist' and on the editorial board of Management and Organization. He is a Chartered Scientist and Fellow of the Higher Education Academy. He currently chairs the accreditation appeals panel for the World Association of Business Coaches.

He continues to apply psychology to the world of work through his consultancy and coaching practice; he has worked with individuals and organizations from consultants to Board members from all over the world, from Steel to Defence and Health to alternative technology. In 2011 the prestigious award of Academician of the Academy of Social Sciences was conferred for a significant contribution to Social Science in the UK. He is active in his community; a school governor, and a trustee of the Cranfield Trust.