The quest for ever-increasing profits is fueling the proliferation of unethical behavior that we have been seeing in business over the past 10 or so years. We can typically trace this behavior to the tremendous pressure placed on leaders to increase the bottom-line, gain more market share, and contribute more and more profit into the pockets of their investors. 

As leaders, we need to make sure that our actions and behaviors reflect the positive values of our organizations, and that we are encouraging and rewarding ethical behaviors throughout the organization. 

Watch this presentation, led by Dr. Brian McGilvray, as we discuss four key areas that leaders should be focusing on, such as: 

• Setting the example for your followers as to what ethical behavior looks like
• Understanding the insecurities that your followers are facing and that may lead them to act unethically
• Rewarding ethical behavior, as opposed to just punishing poor behavior
• Understanding both the quantifiable and unquantifiable "cost" of acting unethically