You were born influential. But then you were taught to suppress that power, to follow the rules, to wait your turn, to not make waves. But, when used intelligently, influence is like a superpower that brings great ideas to life. This is the premise of Zoe Chance’s new book, Influence is Your Superpower, which is rooted in groundbreaking research in behavioral economics, neuroscience, and psychology.

Watch this conversation with Zoe Chance, Senior Lecturer in Marketing at the Yale School of Management. Zoe will discuss key insights from her new book and how people and the planet can benefit from her deeply ethical approach to influence.

There will be ample time for Q&A with the audience, so bring your questions!