Career management and progression is becoming ever more complex and challenging given rapidly changing global, technology and workplace considerations along with evolving personal aspirations and expectations. 

The establishment and application of your personal brand can be a long-term enabler of a compelling framework towards a successful career. The thoughtful, ongoing and long-term sustainable development, awareness and recognition of your brand takes on greater importance in this environment. 

If done well, your brand will be foundational for future success and will lead to your brand being your “calling card”.  Therefore, a strong orientation to key concepts and on how to establish, build and sustain your brand will provide you with both the theoretical and practical guidance to embrace your career through a novel and unique approach.

Objectives:

• Understand brand valuation concepts.

• Identify/Define your personal brand elements and benefits.

• Establish/Build/Sustain awareness, recognition and acceptance of your personal brand elements and benefits.

• Optimize your personal brand.