Virtually all companies use social media, but how many effectively use it in a strategically valuable way to advance organizational goals and improve performance? Katz faculty member and world-renowned social media expert Dr. Andrew Stephen will outline an approach companies can take when developing a successful social media strategy.

Part of the University of Pittsburgh’s Joseph M. Katz Graduate School of Business Executive MBA Webinar series, the presentation is designed to provide insights on topics of interest to executives and to give participants a preview of the quality of instruction at the EMBA Worldwide program.