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Elena Bajic
2006
Data analytics should be top of mind for every advertiser, but building a successful and effective analytics team can be challenging.
Watch this webinar, led by Kevin Hartman, Chief Analytics Evangelist at Google, Adjunct Professor at Gies College of Business and author of "Digital Marketing Analytics: In Theory And In Practice", as he breaks down key principles businesses can use to realize the potential of a tech-savvy analytics team while casting a keen eye toward the cultural considerations embraced by companies where analysts thrive.
Kevin Hartman
Chief Analytics Evangelist at Google and Adjunct Professor at Gies College of Business, University of Illinois Urbana-Champaign
As Google's Chief Analytics Evangelist, Kevin is responsible for leading the design, implementation, and evolution of programs and approaches that help businesses around the world realize the opportunities presented by data.
Kevin has a proven track record of building large, global, high-functioning analytics organizations from scratch and deep experience in leading large profit & loss centers and cross-functional teams, identifying business opportunities, and creating effective marketing programs.
In addition to his role at Google, Kevin teaches graduate-level courses in analytics at the University of Notre Dame, the University of Chicago, Northeastern University, and the University of Illinois. He is the author of "Digital Marketing Analytics: In Theory And In Practice" (learn more at DMAbook.com).
